Informatics, who started this business in 1991 with his three friends. Micromax Informatics is a telecommunications company based in Gurgaon, Haryana, India. Micromax Informatics Ltd unveiled their first smartphones under the ‘in mobiles’ brand – ‘IN note 1’ in the mid-range and a budget champion ‘IN1b’. With a focus on high performance, the new smartphones offer powerful MediaTek G Series with HyperEngine Gaming Technology with pure Android OS experience. The Marketing mix of Micromax discusses the 4P's of Micromax, a brand which was founded by Rajesh Agarwaand. The brand has grown in the last few years.Micromax provides a wide range of phones with different features thus serving a variety of customers.The company has long term plans.

1. Micromax Informatics Ltd

Micromax Informatics Ltd unveiled their first smartphones under the ‘in mobiles’ brand – ‘IN note 1’ in the mid-range and a budget champion ‘IN1b’. With a focus on high performance, the new smartphones offer powerful MediaTek G Series with HyperEngine Gaming Technology with pure Android OS experience.

The IN note 1 will be available in 4GB + 64GB/ 4GB + 128GB in white and green colors whereas the IN 1b will be available in 2GB + 32GB/4GB + 64GB in purple, blue and green. Registration for both the smartphones will begin from November 3rd onwards on Flipkart and micromaxinfo.com and will go on sale from November 24^th, 2020 & November 26^th, 2020 respectively. This will be followed by retail channels across the country.

Commenting on the launch announcement, Rahul Sharma, Co-Founder, Micromax India, said, “With the launch of ‘in mobiles’ today, we have ushered into a new era of Indian smartphones to introduce power-packed, feature-rich products. In line with our vision of democratising technology, these Made in India smartphones offer the best-in-segment specifications at ‘in for India’ prices. We will continue to raise the bar higher for both design and technology to address the requirements of our customers. We have received an overwhelming response from customers for the ‘in’ brand. We are positive that with the new range of smartphones, we will continue to garner the love and support of our customers.”

IN note1

Exceptional camera with AI sensors and distinctive features
Setting an unbeatable industry standard at this price-point, the device exceptionally packs a 48MP AI Quad Camera in which one can easily enhance pictures to capture the right quality. This AI is capable of recognizing scenarios and objects and optimizes them instantly for better, effective and life-like results. It also has night vision for better low light pictures and wider angle 16 MP front camera with interesting modes and effects for meme-lovers to make, shoot and save GIFs directly.

Long battery life with fast charging
The device has a solid 5000mAh battery that lasts up to 2 days and it comes with a 18W fast charger in the box. It also supports reverse charging for this device, i.e., one can charge other devices with its powerful battery. So now, with note 1, it’s time for customers to enjoy a holistic gaming experience, with wide angle shots and selfies all through the day, without the low battery signal interrupting all their fun.

Connectivity

This smartphone comes with WiFi support which helps users get speeds of upto 1 GBPS on your wifi and also supports voice over Wifi. The device will be available for customers to choose between two colours, white and green.

Memory

IN note1 comes in two variants – one with 4GB RAM + 64GB of storage memory and other variants is equipped with 4GB RAM + 128GB storage

IN 1b

HD+ Display with a 6.5-inch screen:
It has a 6.5 inch Mini-drop HD+ display to cater to all the customers’ wants and needs, whether to use it for online classes or online gaming, it is the perfect fit especially in times like these wherein the whole world is turning digital.

AI Dual Camera with in-built beauty modes:
A champion in the camera department, it comes with an AI Dual camera, 13MP primary camera + 2MP depth sensor, and an 8MP front camera with varied beauty modes for the customers to take all their beautiful selfies without the help of a third-party app for editing.

Memory
The most exciting feature about this smartphone is that the very first in this category, IN 1b comes with 4GB RAM and 64GB of storage memory making it the best combination of material and features. The product will be available in three colours, i.e. purple, green and blue.

Price:

Micromax Informatics Ltd. has released a new software update bringing a range of new features for the users of Micromax IN note1. With the commitment of providing regular and timely updates to it’s devices, Micromax also rolled out the security patch for December, 2020. The update especially focuses on camera updates along with system level improvements.

Electronic image stabilization functionality was added in the front and rear cameras for stable video recording. For the photography enthusiasts and professionals, the “Pro Mode” also includes the “RAW” option for the photos to be saved in .jpg and .dng.

The Camera update will now also allow the users to make time-lapse videos from the front camera. The portrait mode now has an improved edge detection for better photographs and HDR mode has also been added.

With a focus on premium design and high performance, the ‘IN note 1’ offers powerful MediaTek Helio G85 processor with Hyper Engine Gaming Technology and with pure stock Android OS experience- we don’t sell you ads, we don’t sell your data. The smartphone is equipped with a huge 6.67” FHD+ Punch hole display and a solid 5000mAh battery with a Type C 18W fast charger in the box and supports reverse charging. IN note 1 sports a 48MP AI Quad Camera set-up which supports night mode. Additionally, it comes with a wide angle 16 MP front camera with beauty modes and shoot directly to gif.

Micromax Informatics Ltd

The IN note 1 will be available in 4GB + 64GB/ 4GB + 128GB variants in two colours – White and Green at 10,999 & INR 12,499 respectively.